The Imperfect Influence Theory: Why Raw, Unpolished UGC Outperforms Influencer Content
Introduction — The Rise of Imperfect Content If you look closely at the highest-performing ads today across Meta, YouTube Shorts,…
The Real-User Dominance Model: Why Normal People Now Outperform Creators in UGC Ads
Introduction — The Rise of the Non-Creator For years, brands relied on: But in the last two years, something dramatic…
The Attention Slip Theory: How Micro Pauses Boost UGC Watch Time, Trust & Conversions
Introduction — The Secret Ingredient No One Notices (But Everyone Feels) When brands and creators analyze UGC performance, they usually…
The Unfamiliar Familiarity Effect: The Secret Psychology Behind High-Converting UGC Content
Introduction — The Magic Middle Zone Between Comfort & Curiosity Some UGC videos instantly make viewers stop scrolling. Not because…