7 Red Flags Brands Must Avoid When Hiring UGC Creators (2025 Guide for Better ROAS)
Introduction — Not Every Creator Helps Your Brand Grow UGC (User-Generated Content) has become the backbone of modern advertising. Brands…
Why D2C Brands in India Need UGC Agencies in 2025: The New Creative Engine for Scaling
Introduction — The D2C Revolution Needs a New Creative Engine The D2C (Direct-to-Consumer) boom in India has created a market…
The POV Effect: Why Point-of-View UGC Doubles Watch Time and Outperforms Traditional Ads
Introduction — The UGC Angle That Changed Everything In the last 3 years, the most powerful shift in UGC advertising…
The Imperfect Influence Theory: Why Raw, Unpolished UGC Outperforms Influencer Content
Introduction — The Rise of Imperfect Content If you look closely at the highest-performing ads today across Meta, YouTube Shorts,…
The Real-User Dominance Model: Why Normal People Now Outperform Creators in UGC Ads
Introduction — The Rise of the Non-Creator For years, brands relied on: But in the last two years, something dramatic…